Collecting Personal Information

When you visit our website, we collect certain information about your device, your interaction with the website and information necessary to process your purchases. We may also collect additional information if you contact us for customer support.

In this Privacy Policy, we refer to any information that can uniquely identify an individual as “Personal Information”.

Device Information

• Examples of Personal Information collected: browser version, IP address, time zone, cookie information, pages or products you view, search terms and how you interact with our website.
• Purpose of collection: to load our website accurately for you and to perform analytics on website usage so we can improve our store.
• Source of collection: collected automatically when you access our website using cookies, log files, web beacons, tags or pixels.
• Disclosure for a business purpose: information may be shared with our processor, Shopify.

Order Information

• Examples of Personal Information collected: name, billing address, delivery address, payment information, email address and phone number.
• Purpose of collection: to provide products or services to you, process payments, arrange delivery, provide invoices or order confirmations, communicate with you, screen orders for potential risk or fraud and, where appropriate, provide information or marketing relating to our products or services.
• Source of collection: collected directly from you.
• Disclosure for a business purpose: information may be shared with our processor, Shopify.

Customer Support Information

• Examples of Personal Information collected: name, email address, postal address and other information you provide when contacting us.
• Purpose of collection: to provide customer support and respond to your enquiries.
• Source of collection: collected directly from you.

Minors

Our website is not intended for individuals under the age of 16. We do not intentionally collect Personal Information from children.

If you are a parent or guardian and believe that your child has provided us with Personal Information, please contact us at contact@littleunwrap.com to request deletion.

Sharing Personal Information

We may share your Personal Information with service providers that help us operate our store, provide our services and fulfil our contracts with you.

• We use Shopify to power our online store. You can read more about how Shopify uses Personal Information at Shopify's Privacy Policy .
• We may disclose Personal Information where required to comply with applicable laws and regulations, respond to lawful requests or protect our legal rights.

Behavioural Advertising

We may use Personal Information to provide advertising or marketing communications that we believe may be relevant to you.

We may also use analytics services to help us understand how customers use our website.

Where Google Analytics is enabled on our store, you can read more about how Google uses information at Google's Privacy Policy .

You can also use Google's browser opt-out tool: Google Analytics Opt-out .

Using Personal Information

We use Personal Information to provide our services to you. This may include:

• Offering products for sale.
• Processing payments.
• Processing and fulfilling orders.
• Arranging delivery.
• Providing customer support.
• Preventing fraudulent transactions.
• Keeping you informed about products, services and offers where you have agreed to receive marketing communications.

Lawful Basis

Where the UK GDPR or EU General Data Protection Regulation applies, we may process your Personal Information under one or more of the following lawful bases:

• Your consent.
• The performance of a contract between you and Little Unwrap.
• Compliance with our legal obligations.
• Protection of your vital interests.
• Performance of a task carried out in the public interest.
• Our legitimate interests, where those interests do not override your fundamental rights and freedoms.

Retention

When you place an order through our website, we may retain your Personal Information for our records unless and until it is no longer required for the purposes for which it was collected or you request deletion where you have the legal right to do so.

Automatic Decision-Making

We do not use customer data to make fully automated decisions that have a legal or similarly significant effect on you.

Shopify may use limited automated systems to help prevent fraud.

Your Rights

Depending on where you live and the applicable data protection laws, you may have rights relating to your Personal Information, including the right to:

• Request access to Personal Information we hold about you.
• Request correction of inaccurate information.
• Request deletion of certain Personal Information.
• Request restriction of certain processing.
• Object to certain types of processing.
• Request transfer of your information where applicable.
• Withdraw consent where processing is based on consent.

To exercise any applicable privacy rights, please contact us at contact@littleunwrap.com .

International Transfers

Because we use service providers such as Shopify, Personal Information may be processed or stored outside the United Kingdom. Where required, appropriate safeguards are used for international transfers in accordance with applicable data protection laws.

Cookies

A cookie is a small amount of information downloaded to your computer or device when you visit a website.

We may use functional, performance, analytics, advertising and social-media-related cookies.

Cookies help improve your browsing experience by allowing the website to remember certain actions and preferences, such as login information, shopping basket contents and region selection.

Managing Cookies

You can control and manage cookies through your browser settings. Please note that blocking or removing certain cookies may affect the functionality of our website.

You can learn more about managing cookies at www.allaboutcookies.org .

Do Not Track

Because there is no consistent industry standard for responding to “Do Not Track” browser signals, our website may not alter its data collection practices when such a signal is detected.

Changes

We may update this Privacy Policy from time to time to reflect changes to our practices or for operational, legal or regulatory reasons.

Contact

For more information about our privacy practices, if you have questions, or if you would like to make a privacy-related request or complaint, please contact us at:

contact@littleunwrap.com